Thoughts on TV and business

The drama this Sunday tried to awake many audience to demand for better TV programme offered by current TV free stations.

According to economic theories, there are no free food. Will the TV stations produce programme that hit the niche markets than the general public? I doubt it. I don't say the quality of the current programme is satisfactory. As a matter of fact, I don't spend much time on these two stations but rather watch more programme on broadband TV. But the thing is pay TV allow more segmentation than the free TV stations which aim to draw more traditional and big advertisers.

I went to a talk on Customer Experience Design yesterday. Quite surprisingly, it's not the usual customer service lecture but instead it's about how design helps expore what your customers are missing from their experience. It's interesting that I learnt all these from the readings of my university lecture before but never reckoned the power of it till this talk.

A good talk though not many of my colleagues agreed the same. Creative design can really help inspire re-branding and explore the possibility of products and service of an enterprise.

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