fireworks display to welcome the year of the snake!

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Dynamic Change of Media Landscape

Newspapers and magazines do not operate the same way as it used to be. Editorial content was considered to be a very important asset for attracting advertising. Some years ago, I saw some chief editors call corporations and PR consultants for advertising, taking up some of the roles of an account manager. In recent years, more newspapers and magazines judge on whether corporations place ads on their publications before placing any stories on them. An English newspaper here used to run editorial video stories but a recent layoff dramatically cut the resources and made its online team to do "sponsored video interviews" only. That makes the team very commercial and almost gives up their reporting work. Even I'm one of their sponsors, I feel sad. But things have never been the same. Should you quit or stay? I guess that the team might not be there some months later. On the contrary, more Chinese newspapers have been adding video news stories, 100% editorial content. Can they...
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Jane Austen

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Ups & downs in a week

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