Advertising culture
The coffee shop close to where I live was packed today. Most of us just wanted to sit down and read a book or surf the web in a lazy afternoon. I was about to read a book that I brought along until a "reporter" who sat opposite me started to set up her phone, earpiece and some note books to do a phone interview. I was not an eavesdropper, but I couldn't focus on what I was reading while she's asking tons of questions about advertising culture in HK. Maybe this topic is far more interesting than what I read from my book. Her body was moving as if she's doing a face-to-face interview with all those hand gestures flying around. That could definitely trigger my curiosity to read her story. While I could only hear the questions, I was guessing what the story she's going to write about. I felt like the focus of the story would be the advertising culture in Hong Kong and Asia. I got the impression that the interviewee tended to think TVCs were stronger in the 8...