Advertising culture

The coffee shop close to where I live was packed today. Most of us just wanted to sit down and read a book or surf the web in a lazy afternoon. I was about to read a book that I brought along until a "reporter" who sat opposite me started to set up her phone, earpiece and some note books to do a phone interview. I was not an eavesdropper, but I couldn't focus on what I was reading while she's asking tons of questions about advertising culture in HK. Maybe this topic is far more interesting than what I read from my book. Her body was moving as if she's doing a face-to-face interview with all those hand gestures flying around. That could definitely trigger my curiosity to read her story. While I could only hear the questions, I was guessing what the story she's going to write about. I felt like the focus of the story would be the advertising culture in Hong Kong and Asia. I got the impression that the interviewee tended to think TVCs were stronger in the 80s and TVCs nowadays do not incorporate local culture as compared to TVCs produced in Mainland or even India. Do TVCs create lackluster results nowadays because of budget? or less clients are willing to accept bold ideas? I should pick up the magazine one or two weeks later to see what it says.